Timothy Ferriss

Timothy Ferriss first developed his entrepreneurial skills when he attended Princeton University. He taught a speed reading course for cash to help with his college expenses.

He graduated from Princeton, then blew through a series of unappealing jobs. Finally, he decided that he did not want to work for someone else under any circumstances. At that point he put together Brainquicken, a sports supplement company. As the company grew, it began to be a 24/7 job, so he found ways to leverage his time, and was able to take more time off while keeping the growth.

Timothy Ferriss' book " The 4-Hour Workweek" is an excellent read, full of good information. He has links to many websites with much more information on various subjects needed in the internet marketing world.

The book is about creating and maintaining an internet business, though much of the material will spill over into the brick and mortar world. In the beginning of the book Ferriss discusses the acronym DEAL. The first four chapters discuss this.

1. Definition - figure out what you really want, get over your fears, look past society's expectations, and find out what it actually costs to get where you want to go.
2. Elimination - This is about time management. He discusses the 80/20 rule which tells you to focus on the tasks which provide the majority of benefit.
3. Automation - All about building a sustainable income. It goes into some of the ways to monetize a website such as Google Adwords, Adsense, product handling, and then goes into outsourcing and drop-shipping.
4. Liberation - This is about how you can physically liberate yourself from a single location, and spend much of your time traveling.

Timothy Ferriss makes the claim the technology such as email, instant messaging and pda's connected to the internet actually complicate life more than they simplify it. He spend some time telling us how to use the telephone as a replacement for meetings, and how to use email as a replacement for phone conversations.

He discusses mini-retirements at length. He feels that once you get a business running properly, you can outsource all the menial task, and manage the things that are absolutely necessary in about 4 hours a week.

Timothy Ferris has a wealth of information in "The 4-hour Work Week", and it is definitely well worth the $19.95 price tag. While he gets into starting a company some, he does not provide a lot of information there. The beginner who is looking to get started will definitely need to find a lot of additional training and information.

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