Create the Content For Your Website

Content is the most important part of your website. Everything else is designed to enhance this material itself. You should have information that will help your visitors solve problems, make decisions, learn about programs, etc. All of it focused on the topics you have chosen to develop.

The keywords you are using to point to your pages, are just pointers that point to your information. They will direct the search engines to your pages, but the most important thing is that the material on the page be original and valuable to your visitors.

The look and feel of your pages can give an appearance of professionalism, and it does attract or discourage further surfing. However, if the content is not there, or is second rate, your visitors will leave, and probably not come back no matter how cool your site looks.

There are a number of ways to create content.

• You can write it yourself.
• You can hire someone to ghost write it.
• You can put public domain mterial on your site.

Writing it yourself, is to my mind, the best option. You need to become an expert on your niche. Writing your own articles helps you do just that, by forcing you to do in depth research on your topics, and to help you organize the information in unique ways. You can use similar material that you may see elsewhere, but if it is organized in a more logical or useable way, it can have increased value.

Hiring someone to write it saves time and effort. You can even outsource the writing to developing countries to save a lot of money. Be careful that the person you are paying for the articles can actually write coherently. It has to be clear, concise, and engaging. Also, check for plagiarism. You really don't want to be involved with someone who is ripping off other's work.

Public domain materials can be gathered by your own research, or purchased through 3rd parties who do the legwork and sell blocks of material to you with the right to reproduce it. Be careful of what right s you are getting.

Keep a list of topics to work on. I find it helpful to work on three or four pages at a time. I can develop one page, then when I run out of ideas, out it aside and start another. When I come back to the first page a day or so later, the ideas have coalesced, and the copy ends up much improved.

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